Thursday, May 28, 2009

A LA ANDY ROONEY

So I get this letter in the mail from Chevrolet.

On the front is the trademark Chevrolet "bowtie" and "CHEVY" in the upper left corner of the envelope.

On the upper right "Presorted First-Class Mail U.S. Postage Paid General Motors."

On the back, "P.O. box 909978, Milwaukee, WI 53209."

Down on the bottom are "375612:S01A P00004 0001** -P01054 3817 A." Guess it must be some routing info.

Now in the front they can't even spell my name right! CHEEZITS GRIPES!

Well, the letter is on "nice" letterhead. Has a nice feel to it. Strathmore texture. It has the "fake" signature. Guess Ed Peper, North America Vice President, Chevrolet, doesn't want to sign it personally, so he spells my name wrong.

Anyhow, the letter goes to say...
"For nearly 10 decades..."
Can't they say "For nearly 100 years..." ?

Blah blah blah
"...As everyone knows these are turbulent times...Chevrolet is focues on being your car company...committed to fulfilling your transportation needs in sales and service...both now and in the future..."
Can't even spell my name right.

Blah blah blah
"...we are reengineering our showroom - with cars like our award-winning Malibu...with America's Best Truck, Silverado...with the newest star in family vehicles, the 8-passenger Traverse...and twith the 21st century sports car, Camaro..."
Yep, they are reengineering their showrooms all right...Closing 1,100 of the dealerships. Now that's "reengineering."

Blah blah blah
"...Our 2010 Equinox will head to your local Chevy dealer this summer..."
Equinox means "equal night." Why not Solstice? Wait! Solstice is a Pontiac. Pontiac is history. Is there a seasonal connection?

Blah blah blah
"...two more exciting products are scheduled to begin production next year - first is the awesome new Cruze, our new entry in the Compact Car segment...Then, we will begin production of the Chevy Volt, the world's first Extended-Range Electric Vehicle. Volt is tomorrow's hope for an energy-challenged world...and the embodiment of the new Chevrolet. And all thes new products are just the beginning..."
What are those cars I see on the road that look no bigger than my backpack? The Smart Fortwo looks like if it had a head-on collision with a grasshopper it would lose! Okay, so they are "green," but are they safe? Cruze will become "Cruzhed" and Volt will become "Whatt."

Blah blah blah
"...we deeply appreciate your business. I'll stay in touch on all the happenings at Chevrolet. In the meantime, if you have questions, please don't hesitate to contact Chevy Customer Service at cac@chevrolet.com..."
Maybe Ed "Doctor" Peper will correctly spell my name on the next series of correspondence.

Blah blah blah
"...we look forward to celebrating our centennial with you in 2011."
Gosh, I can't wait for 01-01-11. Once the largest employer of over 618,000 now just around 88,000. When is the world going to end according to the Mayan calendar? 12-21-12.

As the late Bob Hope would sing, "Thanks for the memories..."

Wait!

Bob Hope endorsed Dodge and Chrysler.

There is a connection here somewhere...